One of the first questions customers have when submitting artwork is about colors — does it matter how many colors are in my logo? The short answer is yes, but it depends on the printing method. Here's how it all works.
Screen printing — color count matters a lot
Screen printing applies each color through a separate mesh stencil (screen). Each color requires its own screen setup, which adds time and cost. This is why screen printers charge per color:
- 1-color print: lowest cost, simple setup
- 2-3 colors: moderate cost, still efficient for large runs
- 4+ colors: cost increases meaningfully per additional color
- Full color/gradients: requires special processes (simulated process or 4-color process) that add complexity
For screen print orders, simplifying your logo to 1-3 colors can significantly reduce cost without sacrificing impact. Read our full comparison in DTF vs screen print.
DTF printing — unlimited colors, flat rate
DTF (direct-to-film) printing transfers a full-color image from a film sheet to the garment. Because it prints digitally (like an inkjet printer), there's no per-color cost. A 10-color logo costs the same to print as a 2-color logo with DTF. This makes DTF ideal for:
- Complex, multi-color logos
- Artwork with gradients and photo-realistic elements
- Small runs where screen setup costs don't make economic sense
Read more about what DTF printing is and how it works.
Embroidery — thread colors
Embroidery uses thread colors rather than ink colors. Each color in your logo requires a different thread color. Most logos embroider well in 2-4 thread colors. More colors are possible but add cost and complexity — and very fine color transitions that look great in print often can't be replicated in embroidery stitch by stitch.
For embroidery, the rule is: the simpler the color palette, the cleaner the result. See our guide on embroidery vs screen print for company apparel.
Practical advice for your logo
- If you want screen print and have a complex logo, ask your printer for a simplified version — often a 2-color adaptation of your logo looks just as strong on a shirt.
- If you have full-color artwork or gradients, DTF is almost always the right call.
- If you're ordering a large quantity (72+) of a simple design, screen print wins on cost even with the per-color setup.
💡 When in doubt, send us your artwork and we'll tell you which method makes the most sense for your specific logo and order size. We've seen it all — we'll give you an honest answer.
Have artwork questions? Call 855-TSHIRT-5 or request a quote online.