A company store is an online storefront where your employees can order branded apparel and gear directly — picking their own sizes, paying with a company allowance or their own card, and getting items shipped to them. It eliminates the bulk order headache while keeping your brand consistent. Here's how it works and when it makes sense.
Who benefits from a company store?
- Companies with 25+ employees: Managing sizes and preferences at scale gets complicated fast. A store handles it automatically.
- Distributed teams: Remote employees or teams across multiple locations can order and receive directly without a central coordinator.
- Companies with high turnover: New hires can be directed to the store instead of waiting for a batch order.
- Businesses with multiple uniform types: Let employees self-select the right items for their role instead of manually tracking who gets what.
How a company store works
- Setup: We build a branded storefront with your logo, brand colors, and the items you want to offer. This takes about 24 hours once we have your artwork approved.
- Products: You decide what goes in the store — t-shirts, polos, hoodies, hats, whatever your team needs.
- Payment: You can fund it with a company allowance per employee, let employees pay their own card, or a mix of both.
- Ordering: Share the store link with your team. Employees order their sizes and items ship directly to them.
- Fulfillment: We handle printing and shipping on every order as it comes in.
Read more about the team store model in our guide on team store vs bulk order.
Company store vs bulk order — which is right?
A bulk order makes sense when you need everyone in the same shirt on the same day — a company event, a uniform launch, an onboarding cohort. A company store makes sense for ongoing needs where employees order at different times and want choice in size and style.
Many companies use both: a bulk order for the initial uniform launch, then a company store for reorders and new hires. See our guide on branded polos for new hire onboarding for how to handle the onboarding piece.
What to include in your company store
Keep it focused. A store with 4-6 well-chosen items outperforms a store with 20 options that nobody can choose between. A good starting lineup:
- 1-2 t-shirt options (different weights or styles)
- 1 polo option
- 1 hoodie
- 1 hat
💡 The best company stores have a clear purpose. Are you replacing a manual bulk order process? Offering an employee perk? Outfitting new hires? Know the goal before you build the store — it determines what goes in it.
Ready to set up your company store? Apply here or call 855-TSHIRT-5.