Coaches and athletic directors sometimes use "jerseys" and "team store" interchangeably, but they're actually very different things that serve different purposes. Here's a clear breakdown of what each is and when to use them.
Custom jerseys — what they are
Custom jerseys are performance garments designed for game play — numbered, named, and decorated specifically for athletic competition. They're typically:
- Made from moisture-wicking polyester or mesh performance fabric
- Printed with player numbers and names via sublimation or heat transfer
- Ordered as a set for the full team roster
- Designed to be worn during games and competition
Jerseys are a game uniform, not spirit wear. They're ordered once per season (or when the roster changes) and are typically assigned to players.
Team stores — what they are
A team store is an online storefront where players, parents, and fans can order branded apparel — t-shirts, hoodies, hats, long sleeves — with the team or school logo. It's spirit wear and fan gear, not game uniforms.
Team stores are:
- Open for a set period (typically 2-3 weeks) or ongoing
- Self-serve — everyone orders their own sizes and pays directly
- A fundraising tool — you set a margin that goes to the program
- Shipped directly to each buyer
Read more about how team stores work in our guide on team store vs bulk order.
Do you need both?
Yes — most serious sports programs need both. Game jerseys for the players, and a team store for spirit wear that parents, siblings, and fans can buy. They're not substitutes for each other.
Ordering jerseys
Custom jerseys typically require:
- A roster with player names and numbers
- Size per player
- Your team colors and logo
- A minimum quantity (usually 12+)
Turnaround on jerseys is typically 10-15 business days. Rush is available on some jersey styles — call to confirm for your deadline. Read our guide on custom team uniforms for more detail.
Ordering a team store
We build your team store in 24 hours once we have your artwork. You share the link, families order directly, and we print and ship to each buyer. Read our guide on how to set up a spirit wear store for the full process.
💡 Start your jersey order and your team store at the same time — both need your logo, and getting artwork approved once covers both. It saves a step and keeps the look consistent.
Ready to order jerseys, set up a team store, or both? Call 855-TSHIRT-5 or request a quote online.